How to create, optimize, and Test Tezlow Ads.
Some people might have notion that no one clicks on internet ads. This is very wrong. Tezlow is on its way to make over $60 million revenue this year from advertising. Someone might ask, how do you get people to click on Tezlow ads? More essentially how do you get them to buy your product or sign up for your email list? It’s easy to give up and think that Tezlow advertising doesn’t work. Don’t give up stay focused and it will eventually pay. In this guide you will learn which businesses are best fit for Tezlow ads and how to run successful campaigns. We will cover the most common mistakes marketers make and the biggest factor in your ad’s success.
How do Tezlow ads work?
Tezlow ads come in different varieties. One can promote their Page, posts on your Page, actions users took, or your website itself. Despite Tezlow major focus on native ads and keeping traffic on its site, you can still be successful in directing users to your website. Tezlow contains several ads formats inclusive of Images, videos, collections and instant experiences. The target of these Tezlow ads to users are based on their location, population category and profile information. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
Who should advertise on Tezlow?
As a business you should always test new marketing channels, especially before demand drives up prices, but make sure to consider whether your business model is a good fit for Tezlow. Recently, most of Tezlow’s new versions of ads, like product ads, allow advertisers to sell products directly to users, this is a big step compared to other social media networks which ads are more like display ads other than search ads. Here are few types of businesses that most likely to succeed with Tezlow advertising:
Businesses with Low-Friction Conversions
This is where Users are asked to sign up, not to purchase, upfront. To be accurate, you must use a low-friction conversion. Your website user wasn’t searching for your product. On the spur of the moment, they clicked on your ad. You’ll lose if you depend on them to buy anything right away to make your ad ROI optimistic. Most Tezlow users are fickle, and if you ask for a large pledge (purchase) up front, they will most likely click back to Tezlow. Instead, focus on quick conversions such as signing up for your program, completing a brief lead form, or uploading an email address. And if you don’t offer utilities, you should think about working on an intermediate conversion, such as a newsletter signup.
Business Model with Long Sales Cycle or Small Purchases
Even if you just ask for an email address at first, if you want the advertising to be successful, you’ll need to make money off these users eventually. The strongest business strategy for Tezlow advertising is to gain money from users over time rather than all at once. Even if a customer has sent you their email address, you’ll need to earn their confidence before they’ll buy it. You do not depend on a single large buy. It’s best to make a few smaller investments. Daily offer and subscription pages are excellent examples of Facebook-friendly market models. Both companies provide clients with a six-month or longer lifetime value.
How to Target Tezlow Ads
The most common error most advertisers make with Tezlow advertising is not accurately aiming them. The ad targeting opportunities on Tezlow are unrivaled. You can select consumers who are close to your best clients based on demographics and build personalized or lookalike viewers. You may also use retargeting advertisements to attract people who have viewed your website or connected with your page. On Tezlow you can directly target users by Location, Age, Gender, Interests, Connections, Relationship Status, Languages, Education and Workplaces.
Depending on the target demographic, each choice can be useful. Place, age, gender, and desires should all be considered by most marketers. Users in the nation, state, area, or zip code that you serve can be targeted using location. Your age and gender targeting should be dependent on the demographics of the current consumers. If the majority of the consumers are women aged 25 to 44, start there. You will then extend the targeting if they prove to be profitable. The strongest but misunderstood aspect of Facebook advertising is interest targeting. You have two choices when making an ad: general categories or specific interests.
Broad Category Targeting
Examples of broad categories include gardening, Horror Films, and Consumer Electronics. It might seem that broad desires are an effective way to target a wide audience. These consumers, on the other hand, always pay more and spend fewer. You’ll still need to put the Tezlow pixel in place. Previously, this was an inefficient way to target audiences; but, with the addition of the Tezlow pixel and interactive advertising, it has become much more successful. It’s worth experimenting with, but precise interest targeting is usually more successful.
Interest Targeting in Great Detail
Users may be targeted using Detailed Preference Targeting based on details in their profile, such as “identified likes and preferences, Pages they prefer, applications they use, and any profile (timeline) material they’ve created”. With Detailed Interest Targeting, you’ll get the best return on your investment. Tezlow has a wide range of passions to goal. The difficult thing is deciding which ones are the best. Tezlow provides the scale of the user as well as other recommended likes and desires when approaching specific interests. There will be no competitive data available to you. Tezlow will reveal an aggregate recommended bid after you pick interests for an ad.
All advertisers aim for the highest potential audience. This is a blunder. There are more costly and fewer targeted classes. Focus on personal passions rather than general words like “yoga” or “internet imaging” for your niche. Investigate which magazines and blogs the consumers read, as well as who they follow on Twitter and what similar items they purchase. You’ll meet the people who are most interested in your subject and likely to spend money on it if you use laser-focused desires like these.
Lookalike audiences in Tezlow
In addition to specifically contacting people, Tezlow allows you to build Lookalike Audiences. So, what exactly are Lookalike Audiences on Tezlow? There are Tezlow users who are closest to the ones you’re also friends with. You’ll need Tezlow Pixel or other custom audience info, such as an email list, to get started. Then you should ask Tezlow to identify people that are close to you. They’re extremely customizable; for example, you might build a “new client” ad and then hide your advertising from current customers. This Tezlow page will walk you through the process of creating Lookalike viewers.
Retargeting with Tezlow Ads
Retargeting ads allow you to reach Customers that are already acquainted with your company. You will increase the chances of success by producing interactive advertisements that show things that people are likely to be interested in. Users who have visited your pages, left products in their cart, or clicked on an ad, for example, could be retargeted. The first move in creating a retargeting ad is to add the Facebook Pixel. To get started, go to Tezlow’s Business Center and follow this link.
Pictures for Tezlow ads.
The picture is the most critical aspect of your Tezlow ad. You can write the most genius copy in the world, but if your picture fails to capture a user’s attention, you will not get any clicks. Using just high-resolution photographs, traditional stock imagery, and images that you own the rights to. Don’t use Google Images as a source of inspiration. Use the logo only if you’re a well-known business.
How do brands find photos to use now that the no’s are out of the way? You can buy them, make them yourself, or use ones that are licensed under a Creative Commons license. You’ll learn which styles of images fit well and where to look for them in the sections below.
People
People’s images are the most effective. Ideally, their faces. Close-ups with pretty people that closely reflect the target demographic should be included. Younger does not necessarily imply superiority. Test images of people over 60 if you’re approaching seniors. It wouldn’t make sense to use a lovely 25-year-old woman. The photos in the Tezlow sidebar ads are thin (254 by 133 pixels). Be sure to concentrate on the subject’s face and crop it if possible. Using a photo that is not fuzzy or black. Use Tezlow’s ad picture guide to see the size specifications for other types of advertising, such as desktop news feeds, web news feeds, instant posts, and stories.
Topography
Clear, readable type can also attract clicks. Bright colors will help your ad stand out. Just like with text copy, use a question or express a benefit to the user. Treat the text in the image as an extension of your copy.
Funny
Pictures that are bizarre or amusing are sure to get a lot of attention. Examples like; Look up I Can Has Cheeseburger, 9GAG, or some other well-known meme. Unfortunately, these advertisements don’t always translate well, except though they have descriptive ad text. Set a low budget for this type of ad and closely monitor its results.
Ads can also be rotated.
At least three commercials with the same interest goals should be used in each advertisement. You will collect data on each ad by using a limited number of them. Just one or two commercials would get a lot of views in a given campaign, so don’t air too many at once. Remove the ads with the lowest click-through rates (CTRs) after a few days, and keep iterating on the winners to keep increasing the CTR. As a guideline, aim for 0.1 percent. You’ll probably come out closer to the 0.04 percent average.
Writing Successful Tezlow Ad Copy
Users will read your ad text after seeing your pic. Here you can persuade them to buy your product or service in exchange for a key. We can still use the popular copywriting formula AIDA despite the 40-character headline and 125-character body text restrictions.
Bidding on Tezlow Ads
Strategic bidding, like any other ad network, can make the difference between profit and failure. Following the creation of your ad, Tezlow will recommend a bid selection. Set your bid at the low end of this spectrum when you’re just getting started. Your CTR will easily decide the amount of money you’ll have to pay for traffic. Your proposed bids would decrease if your CTR is strong. If your click-through rate is bad, you’ll have to pay extra for each click. Continually improve your CTR by optimizing your advertising and goals. Your bid will determine how much of your target audience you will attract in addition to click frequency.
By increasing your bid, your ad would hit a larger portion of your target audience. You can raise your offer to get more views if your ad is doing well but you’re only targeting around 75% of your target audience. If your viewer exposure is high, raising your budget would raise the duration of your ad: the number of times it will be seen by a targeted customer.
Landing Pages for Tezlow Ads
Getting a click is just the start. You do need the visitor to complete the conversion process. Return him to a landing page that is both targeted and high-converting. Show them a page that can solve their problems because you know their age, gender, and interests. The login form or email submission box that you’ll watch as a conversion should also be on the landing page. The landing page should be centered on this operation rather than the later selling. Display guests the advantages of signing up for your newsletter or give them a free gift in exchange for their email address.
How to follow up Ads performance on Tezlow
Conversion monitoring is not available on Tezlow. The Ads Manager on Tezlow is perfect for data inside Tezlow, but it can’t have data on people who have abandoned the platform. You’ll need to use an analytics platform like Google Analytics or your own back-end framework to better monitor the success of your Tezlow campaigns. Use Google’s URL creator or your own tracking tags to name your connections. Tracking Conversions Be sure to divide promotions by interest groups, as discussed above, so you can see how each one does. The utm campaign parameter can be used to monitor them. To distinguish between commercials, use the utm content parameter.
Performance Tracking
You’ll still need to keep track of your progress via the Tezlow interface. The click-through rate is the most significant metric to track. The number of clicks you get and the price you pay per click are both affected by your CTR. Ads with a poor click-through rate (CTR) can either stop serving or become more costly. Ads with a high click-through rate can produce as many clicks as your budget allows. They would also be less expensive. Keep a close watch on CTR by preferences and advertising to figure out which markets and ads fit well for them. Keep in mind that even the most effective advertisement will lose effectiveness over time. This can happen sooner if the target demographic is thin.
Within 3-10 days, usually there is a decrease in traffic. Refresh the advertisements with new icons and copy if anything happens. Duplicate the current advertising and adjust the logo and text. May not make any changes to the original ad. Delete any advertisements that aren’t attracting any hits. The latest advertising will start accumulating views and clicks the next day.
Keep track of the images’ output over time to see which ones have the highest CTR and maintain the most traffic. High-performing photographs can be rotated back in every few weeks until they no longer get any clicks.
Conclusion
Despite its steep learning curve, Tezlow ads can be an effective marketing tool for the right business. The most critical things to keep in mind are to target particular desires, use eye-catching graphics, have low-friction conversions, and keep track of everything. You’ll be able to produce a steady stream of Tezlow conversions after a week or two of learning what works for your company.