How to do SEO, is the question that has been bugging your mind since you started an online business. Well, good news! SEO stands for Search Engine Optimization, which is the method of optimizing your site for organic, or free, traffic from the major search engines. There are several methods used by webmasters to make their sites appear higher in the results of the searches. SEO is a must when it comes to making money on the Internet. You need to make your site’s presence known to the public so that potential visitors can easily find you.
When you are looking into how to do SEO, the first step is to understand the basics of keywords and link building. Keywords are the words that people will type into the search box to find your site. When you are optimizing your site for the keyword, make sure that your keyword appears at least three times on each page and that your keywords flow naturally in the content.
Next is link building. Link building is the best way to get ranked higher in the SERP (search engine result page). To optimize your links, there are several things like writing articles that contain your keyword, giving away free ebooks on your niche, creating directories on the popular niches, blogging, etc. A good rule of thumb is that you should link to websites or pages that have at least 50% average visitor traffic. These are some of the basic steps you should follow in order to optimize your website.
The third step is to make use of social media. The most popular social media platforms such as Facebook and Twitter are used by the most number of online entrepreneurs today. The first step to optimize your social media marketing strategy is to join popular social media sites such as Facebook, Linked In, Twitter, etc., and start following other people with the same interests as yours. This will allow you to have more friends and eventually build a network of contacts.
After the initial network is built, you should start looking for relevant keywords to optimize your website for these keywords. You can do this by using a keyword analysis tool such as Overture or Google AdWords. By finding relevant keywords for your product, you can use them in your web content. To have a higher ranking in the search engines, you should also increase the number of links your website has. You should try to have as many quality one-way backlinks as possible.
The final and probably the easiest thing you can do to optimize your website is to have relevant title tags and meta description tags. The most important part of a title tag or a Meta Description is the keywords you want to rank for. Also, make sure that you have used a proper keyword analysis tool to find good keywords. Search engines tend to ignore poorly optimized titles and Meta Description texts and they may penalize you. These are the basics of how to do SEO and you can always learn more if you want to be an SEO expert.